Getting Your Game Ready to Pitch to a Publisher

If you’ve been working on a game for a while and are ready to take the next step, pitching to a publisher can be a great way to get your game out there and into the hands of players. However, before you can pitch your game to a publisher, you need to make sure it’s ready. Here are some steps you can take to get your game ready to pitch to a publisher:

1. Playtest, Playtest, Playtest

Before you pitch your game to a publisher, you need to make sure it’s fun and engaging. The best way to do this is to playtest your game as much as possible. Playtest with friends, family, and anyone else who is willing to give your game a try. Take notes on what works and what doesn’t, and use this feedback to refine your game.

2. Create a Pitch Deck

A pitch deck is a document that outlines your game and its key features. It should include information about the game’s mechanics, story, art style, and target audience. You should also include screenshots or concept art to give the publisher an idea of what your game looks like.

3. Develop a Demo

A demo is a playable version of your game that showcases its core features. It should be polished and bug-free, and it should give the publisher a good idea of what the final game will be like. You should also include a tutorial or instructions to help the publisher understand how to play your game.

4. Research Publishers

Before you pitch your game to a publisher, you need to research which publishers might be interested in your game. Look for publishers that have published games similar to yours, or that have a track record of publishing indie games. You should also research the publisher’s submission process and make sure you follow their guidelines.

5. Practice Your Pitch

Once you have your pitch deck, demo, and a list of potential publishers, it’s time to practice your pitch. You should be able to explain your game in a clear and concise way, and you should be able to answer any questions the publisher might have. Practice your pitch with friends or family, and get feedback on how to improve.

6. Be Prepared for Rejection

Not every publisher will be interested in your game, and that’s okay. It’s important to be prepared for rejection and to not take it personally. Take any feedback you receive and use it to improve your game and your pitch.

Pitching your game to a publisher can be a nerve-wracking experience, but with the right preparation, you can increase your chances of success. By playtesting, creating a pitch deck, developing a demo, researching publishers, practicing your pitch, and being prepared for rejection, you can get your game ready to pitch to a publisher and take the next step in your game development journey.